For decades marketers and merchandisers have been building their businesses with package insert programs. As the name implies, package insert programs (or PIP's) typically take the form of envelopes containing a variety of promotional offers placed in a box of merchandise being shipped to consumers. PIP's remain a staple in the promotional arsenal of Direct to Consumer marketers.
Zadspace has simply taken a very good idea and made it much, much better. By incorporating the best attributes of direct mail, in-pack and micro-targeted promotions - and moving the message from inside to outside the box - conversion rates and ROI performance have been accelerated.
These companies have seen the value of Zads:
Zads are personalized promotional offers placed adjacent to the shipping labels on the outside of packages ordered by consumers.
- Zad placement is solo, front and center virtually
guaranteeing exposure. - Micro-targeting based upon shopping behavior or publicly
available data – or both – integrated with the personalization
provided by print on demand technology ensures the delivery
of extremely relevant promotional offers to individual consumers. - Zad's ability to engage qualified consumers as they anticipate
the reveal of a recent purchase ensures that marketer's
messages address a pure audience of actionable consumers.
Zadspace software segments individual
consumers into actionable groups defined
by marketers. Micro-targeting and on-demand
printing serve personalized offers on each label.
