Think Outside of the Mailbox
Zadspace offers an entirely new medium (called “Zads”) for highly targeted direct marketing and direct response marketing. Zads have all of the individual targeting and personalization benefits of direct mail, but none of the pain points. They also incorporate the top features of package inserts (i.e. timely delivery) and online advertising (i.e. flexible campaigns).
Zadspace effectively targets individual customer using a combination of extremely “hot” transactional data and historical behavioral data. These targeted impressions are printed on a full-color, removable label that is hand-delivered to the customer in a clutter-free environment with a virtually guaranteed read rate.
- Pristine, uncluttered, high-impact medium
- Geographic, demographic and psychographic targeting
- Individually customized and personalized creative
- Easy, real-time campaign management and optimization
- Detachable and durable, making for a long shelf life
- Perfect for individualized coupons and mail-in promotions
- Trackable to the individual impression
The Zadspace network consists of diverse distributors with diverse customers. When you initiate a campaign, our engine searches through our entire distribution network and selects individual packages being delivered to customers matching your exact criteria. Those are the only packages we place your Zads on, guaranteeing that you only pay for a perfect match.
Thanks to these unique characteristics, Zads represent a new one-to-one direct marketing channel. Or, as we like to say, an incredible “outside of the box” opportunity.
