How It Works
Zad's formula for success is elegant in its simplicity.
The first key to conversion is exposure. The prominent placement of Zads adjacent to the shipping label on the outside of packages of merchandise ordered by consumers virtually guarantees exposure to marketers' messages.
Micro-targeting offers to consumers based on their purchase behavior and/or a wealth of publicly available data ensures that marketers' messages make strong connections with individual consumers.
Engaging hot-list consumers who have been pre-qualified within just the past few days guarantees access to an audience that has the ability to respond to promotions that resonate with them.
In short, Zads achieve exposure, are extremely relevant and impact consumers
who have the ability to react to appropriate stimuli. Think Catalina on a box.
Zadspace's suite of proprietary technology is unique in its ability to execute this type of highly targeted, timed ad message delivery. Advanced software and on demand print technology are combined to offer an extremely potent patented solution. Most importantly, Zadspaces' solutions are virtually plug-and-play. For marketers and merchandisers, Zads can be implemented, monitored and optimized throughout the lives of their campaigns.
Customer acquisition through the placement of Zads on our channel partners packages and customer optimization through the placement of Zads on a retailer or cataloger's own packages: when you think about it, it's easy to understand why Zads are fast becoming the standard by which direct to consumer promotions are measured.