How it Works
At Zadspace, we do things a little differently when it comes to targeting. For starters, we don’t require you to choose specific distribution partners for your campaign. Nor do we require you to purchase the full inventory of any distributor. Instead, we help you target individual customers and packages who meet your criteria across our entire distribution network. That way, you only pay for the impressions that you want.
Here’s an illustration of how this á la carte approach works:
To give a specific example, let’s say you wanted to reach women between the ages of 26-35 who live in the Northeast and own a cat. With other services, that might mean you buy the regional list for a certain women’s magazine or an online women’s shoe retailer. It might also mean you waste some of your budget on older women or women who don’t own a pet at all.
Not so with Zadspace. We have a network of diverse distributors with diverse customers. When you initiate a campaign, our engine searches through our entire distribution network and selects individual packages being delivered to customers matching your exact criteria. Those are the only packages we place your Zads on, guaranteeing that you only pay for a perfect match.
